TDC Member Of The Month: Field of Study

We’re excited to be featured as the Type Directors Club Member of the Month for October 2018.

“For us, the desire to break things into their smallest component pieces to be analyzed or manipulated just goes hand-in-hand with any discipline that involves creation. In fact, the very idea of something being “designed” implies that every aspect was considered in its making.

We’ve begun to think of ourselves in terms of being consultants who solve problems through design versus simply as graphic designers. Our clients are seeking the end results, not the individual visual assets or strategies we create as part of that process, and we try to frame all of our interactions accordingly. This also gives us the freedom to think about things differently or present unorthodox solutions that still fulfill the client’s need. We’ve been told many times we’re being paid to think.

This may be one of the things that differentiates us from other design firms or agencies in the area. We’ve really honed in on our process and correspondingly, are not interested in creating things that just look attractive or are the latest trend. We’re interested in incorporating all of our interests and education (which is a combination of art, design, and engineering), digging deep to find meaning, and expanding what we can do with design as the medium.”

Read the full interview here. Look it over and let us know what you think.