Nathan Lindstrom specializes in commercial portrait, lifestyle, and location photography for editorial, corporate and advertising clients.
With a clientele that includes ESPN, Honda, GE, and BBVA Compass, the client felt that his existing brand system was no longer in sync with the artistic level of his photography or was positioned to keep pace with his plans for growth. He was looking to develop a system which set expectations accordingly for an audience which was almost exclusive in the corporate and advertising worlds.
Scope of work
- Logo and visual identity system
- Marketing collateral
In initial consultation the client described himself as an individual with a foot in both the world of the great outdoors and the great indoors. Equally at home looking for adventure on a mountain top or relaxing in a luxury hotel, he was hoping to render these dual aspects in harmony in his brand system.
Our desire was to build a visual identity system which would feel athletic and energetic, but sophisticated and technical. We looked to the bold, graphic typefaces of athletic wear and vintage color palettes of outdoor brands as a point of departure and coupled those with a monogram reminiscent of scientific or photographic equipment. Masculine and rugged, sophisticated and refined, the logo mark functions perfectly on the range of materials, colors, and images in use throughout his collateral.