Field of Study Design | Michael's Cookie Jar Branding & Packaging | Houston Texas

In Brief

Michael’s Cookie Jar has been baking and serving delicious, chef driven cookies in the local Houston area for the past 14 years. With three locations and a swelling delivery business, Michael’s Cookie Jar sought our help in a rebranding initiative that could create unity in the variety of applications it was used as well as emphasize the fun inherent in fresh, oven baked cookies.

More coming soon!

Scope of work
  • Logo and visual identity system
  • Messaging
  • Marketing collateral
  • Packaging
  • Signage
  • Environmental Graphics
Field of Study Design | Michael's Cookie Jar Branding & Packaging | Houston Texas

Cookies are simply fun. As an adult, eating cookies should be one of the highlights for any day of the week.

 

However, fun doesn’t mean shirking on quality. We wanted potential customers to understand that Michael’s Cookie Jar offers chef-driven quality and a great experience, but isn’t stuffy or precious about it.

From an operational standpoint, Michael’s Cookie Jar sought to grow their sales of shipped/delivered web orders to augment their already established retail locations. In comparison to the much more corporate nationwide competitors in this space, Michael’s Cookie Jar would lead with interesting flavor combinations and personality—front and center.

Field of Study Design | Michael's Cookie Jar Branding & Packaging | Houston Texas
Field of Study Design | Michael's Cookie Jar Branding & Packaging | Houston Texas

We crafted messaging that is playful while emphasizing caring, both in ingredients and baking, but also in the innate impulse to share with those around us. The tone we were after was modern with a familiar classic character, and just the right amount of eccentricity and sprinkles.