Tavola Pasta

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Logo and Wordmark for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles

Fig. 1 Logo

In Brief

Made from simple, natural ingredients in flavor combinations inspired by seasonal and local herbs, Tavola Pasta couples the tradition of artisan pasta with locally sourced sensibilities. Tavola Pasta was looking for a brand identity that conveyed their  ideals and effectively translated into retail packaging that met the needs of big box retailers.

Scope of work
  • Logo and Visual Identity
  • Packaging
  • Merchandise
Awards

Best in Category: Packaging | AIGA Houston 2015 Design Awards

Retail Packaging for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles

Fig. 2 Retail packaging

For such a simple and staple product, pasta is available in a near limitless variety of shapes and colors.

Our goal was to capture this variety of form and add a dash of Italian Modern. We expressed our love of pasta’s varieties through energetic color and patterning of shapes complemented with a bold mix of san-serif and script typography.

Retail packaging consists of food grade craft boxes with a die-cut window inviting the consumer to see the colorful and well-crafted product within. With a bold, color coded strip identifying the product’s flavor, each variety’s packaging  is easily identifiable and visible on the crowded shelf space of big-box retailers, yet appropriate in tone for more boutique retail applications.

 

 

T Shirt and Tote Bag Design for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles

Fig. 3 T-shirt and tote bag

Packaging Detail for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles
T Shirt for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles
Stationery for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles
Box Detail for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles
Box Detail for Tavola Pasta | Designed by Field of Study: A branding and graphic design consultancy | Houston TX | Jennifer Blanco & John Earles