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04.29.2018

Lettrefina logo purple

Branding, naming, stationery, and packaging for Lettrefina Linens & Monogrammes, Houston, Texas | Field of Study: A Design & Branding Consultancy

Bulletin Archive

04.25.2026 Interview with Steven Heller for The Daily Heller at Print Magazine

05.29.2025 FoS @ Savannah College of Art and Design

09.07.2022 Jennifer Blanco joins the Art League Houston board

10.20.2020 Houston Chronicle: Sugar Land Town Square set for a multiphase makeover

11.15.2019 Artifacts: Apollo 17 photographs

11.12.2019 Artifacts: Provocative Percussion records

10.24.2019 Artifacts: L’OEIL magazines

10.14.2019 Artifacts: Matchbox, MB03, Porsche 911 Turbo, 1990 release

10.07.2019 Artifacts: National Park Service (NPS) Brochures, from 1969 and 1970

10.06.2019 Artifacts, aka “(Un)published short essays on a designer’s collected objects”

05.17.2019 What is design thinking and why does it matter?

04.22.2019 Adobe Create: Five Trends in Packaging Design

02.17.2019 What’s in a Name?

02.17.2019 Behind the Scenes at Kolache Shoppe

10.04.2018 TDC Member Of The Month: Field of Study

06.07.2018 Students ask. We answer.

04.21.2018 New news regarding old news.

General Notes

Index of Projects

2606 Nasher Sculpture Center (Present), Membership Program Messaging & Identity 2603 Ars Lyrica Houston 2026/27 Season (Present), Visions & Visionaries Season identity 2603 Contemporary Arts Museum Houston (CAMH) (2025-2026), CAMH Party fundraising identity 2602 Dance Source Houston (Present), Messaging, Branding, & Website 2510 Department of Economics, Rice University (Present), Lecture Series Visual Identity 2508 Terralab Landscape Architects (Present), Brand Redesign, Website Redesign 2504 Ars Lyrica Houston 2025/26 Season (Present), Twists of Fate Season identity 2503 DiverseWorks (2025), A Gift From The Bower Exhibition Catalog Design 2501 The Institute for Spirituality and Health (2025), 70th Anniversary logo, Commemorative book 2411 Domaine Messier (2024-Present), 2024 Wine Label Design, Packaging

2409 TQA Solutions (2024), Messaging & Values Refinement, Rebranding, Website Redesign, Marketing Collateral 2408 Tramontina Logistics (2024-2025), Brand Messaging, Visual Identity Design, Marketing Collateral, Website Design

2407 Bloomberg Markets (2024), The Money Issue Vol 33 No 3: Old Bond Kicks Off A New Fight Illustration 2407 LifeGift (Present), Signage & Wayfinding, Environmental Graphics 2407 St. Luke’s University Health Network (2024), Radiology Website 2406 Daily Thermetrics/Thermocontrol (Present), Brand Refinement, Publication Design, Signage & Wayfinding, Environmental Graphics 2405 Ars Lyrica Houston 2024/25 Season (2024-2025), Season identity 2405 Design Objective (Present), Brand Strategy, Visual Identity Design, Website 2404 The Menil Collection (2024), Studio Menil Presents... Visual Identity & Collateral 2402 Tramontina (2024), Houston Livestock Show & Rodeo Recipe Booklet 2401 Rice University School of Humanities (2023-2024), Sarofim Hall Groundbreaking Ceremony collateral 2310 Art League Houston (2023), Celebrating 75 Years Logo

2309 Houston Downtown+ (2023-2024), Field Guide Marketing Collateral 2309 Rice University School of Humanities (2023), Humanities Research Center Marketing Collateral 2308 Central Houston (2023-2024), Why Houston Marketing Collateral 2308 Rice University School of Humanities (2023-2024), Humanities Innovation Conversation Series Visual Identity & Marketing Collateral

2308 Domaine Messier (2021-2023), Naming, Branding, Messaging, Packaging, Website

2308 Art League Houston (2023), Stardust Gala Naming, Branding, & Invitation Design/Print 2307 Rice University School of Humanities (2023), Change The World Campaign Marketing Collateral 2305 Ars Lyrica Houston 2023/24 Season (2023-2024), 20 Years of Magic Season identity

2303 Ars Lyrica Houston: 20 Years of Magic series (2023-2024)

2302 Art League Houston: Art Lovers of Houston (2023), Art inspired cocktail event series design

2302 St. Luke’s University Health Network (2023), Pediatrics website 2302 ABHR (2021-Present), Branding & Website 2212 Menil Collection: 35th Anniversary Gala (2022), Cirque Surréaliste: The Menil Collection’s 35th Anniversary Gala branding, invitations, collateral

2211 DiverseWorks: 40th Anniversary logo (2022), Logo design

2211 DiverseWorks: The Birthday Party (2022-2023), Branding & Invitation Design

2211 DiverseWorks: A Gift From The Bower (2022-2023), Branding & Invitation Design

2210 Art League Houston: Luminaries gala (2022), Gala branding & invitation design/print 2206 Credenti (2022), Branding & Website Redesign 2205 Ars Lyrica Houston (2022-2023), Sounding Legacies 2022/2023 Concert Season branding

2205 Memorial Park Conservancy (2022-Present) 2204 Public Citizen (2022), Forourcommunities.org website design

2204 DiverseWorks (2022), Wild Light logo for event honoring artist James Surls & Charmain Locke

2111 The Rice Box (2021-present), Brand refinement, experiential design, signage, packaging redesign

2110 Art League Houston: Visionaries gala (2021), Gala branding & invitation design/print 2107 Michael’s Cookie Jar (2020-2022), Branding, Packaging, Marketing Collateral, Website Update

2107 SG1 Youth Soccer Club (2021-2022), Brand refinement, Website Redesign 2104 4WD Coffee (2020-2025), Naming, Branding, Messaging, Packaging, Website

2104 Penn+Bradley (2020-2021), Branding, Messaging 2012 Mitel (2019), Home page redesign; UX Business Voip Product 2012 Getaway Sticks (2019-2021), Product Development, Consultation, Naming, Branding, Packaging, Shopify Website

2010 Art League Houston (2020), Can't Stop Won't Stop gala design & print sponsor 2010 Sugar Land Town Square – Rebees (2019-2022), Reconcepting, messaging, rebranding, wayfinding, signage, web, marketing materials

2010 Mark Haber (2020), Website 2008 Milieu Media Group (2020), Slow, Loud, & Bangin' podcast branding

2008 Three Keys Coffee (2019-2020), Branding, Packaging, Merchandise, Shopify Website

2006 Ars Lyrica Houston (2020), Turning Points concert season (launch postponed) 2005 Kraftsmen Baking (2020-2022), Brand refinement, Website Redesign, Packaging, Photography Art Direction

2005 Saigon Hustle (2020), Branding, Menu

2005 APTHCRY/Sunday Press (2020), Branding, Product Packaging 2005 Texas Children’s Hospital (2020), Telehealth UI Design 2003 Ars Lyrica Houston (2020), A Star Is Born gala design & printing 2001 UTHealth School of Public Health (2019), Pioneer magazine special 50th year anniversary design 1912 St. Andrew’s Episcopal School (2019-2020), Rebrand 1910 Virginia “Ginny” Fuchs – Team USA Women’s Olympic Flyweight Boxer (2022), Website sponsor 1910 Art League Houston (2019), Spectrum gala naming, design, & print sponsor

1909 Art League Houston (2019), 2019 Texas Artist of the Year Margarita Cabrera book design 1908 Quality Random (2018-2020), Journal/product design

1907 Hidden Hill (Present), branding, signage, print collateral 1907 Merry Muffins (2019), Packaging Label Design 1906 RetroEats (2018-2019), Branding, Truck Graphics, Menu Design 1905 Baby Chick (2017-2019), Product design 1904 Bulandi (2018-2019), Branding, Messaging, Collateral, Web

1903 Ars Lyrica Houston (2019), A Mid-Winter Night’s Dream Gala: Design & Printing Sponsor 1902 Ars Lyrica Houston (2019), Opera Circle branding 1901 Spindletop Charities (2019), Social Media Strategy, Content Development, Post Management 1812 Local Group Brewing (2018-2020), Brand, Web, Space, Packaging, Signage

1811 Mental Health Gateway (Hope & Healing Institute) (2018), Website redesign, content strategy, information architecture

1810 Houston Center For Photography (2018-2019), Branding Refinement, Marketing Collateral, Web 1810 FMW Fab Lab (2018), Rebrand, Web, Messaging

1809 Traveler’s Table (2018), Branding 1809 Kolache Shoppe (2017-2018), Rebrand, Web, Interior Design, Packaging, Signage

1809 The Contemporary Craftsmen (2018), Branding 1807 University of Texas Health Consortium on Aging Fundraising Initiative (2018-2019), Branding, Messaging, Brand Strategy 1806 Breathe Moore Training (2017-2019), Branding, Environmental Graphics, Signage, Web, Merch

1805 La Calle Cantina (2017-2018), Signage

1805 Five Daughters Farms (2018), Naming, Branding, Packaging 1804 Amaya Coffee (2017-Present), Branding, Collateral, Website (x2), Packaging, Merch

1804 619 Labs (2018-2019), Branding, Web, Packaging

1802 Art League Houston (2017-2018; 2019), Rebrand, Strategy, Web, Signage, Collateral; 2018 Gala Branding, Invitation Design, & Printing; 2019 Gala Naming, Branding, Invitation Design & Printing

1709 Heights Mercantile (2017), Branding, Environmental Graphics, Signage

1709 Endeavor Natural Gas (2017), Branding, Web 1709 Nathan Lindstrom Photography (2017-2018), Branding, Marketing Collateral, Marketing Strategy & Campaign Materials

1708 Shawn Manderscheid Team (2017-2025), Brand Refinement & Identity Standards, Marketing Collateral 1707 The Special Situation Observer (2016-2017), Branding, Publication Design, Web

1706 Interabang Books (2017), Branding, Web

1705 Aero Crafters Beer Garden & Gastropub (2017- 2018), Brand Identity, Signage, Marketing Collateral, Webs

1704 Lettrefina (2016- 2017), Naming, Branding, Packaging

1703 Established Bespoke (2017), Branding, Web 1702 Panzarella Import Company (2016- 2017), Branding, Packaging, Strategy

1701 The H (2016- 2017), Branding

1610 Etta’s Kitchen (2016- 2017), Branding

1610 Apolonia Coffee (2016-2020), Branding, Web, Packaging 1609 Billy Twang Mercantile (2013- 2017), Branding, Packaging, Web, Social Media

1609 Element Blue (2016), Rebrand, Strategy, Messaging, Web

1609 Baby Bull Boxing (2016- Present), Branding, Environmental Graphics, Web, Merch

1608 Academy Sports and Outdoors (2016), Merchandise Concept

1608 Grit Grocery (2016-2017), Branding, Web, Vehicle Graphics, Social Media Campaign

1608 Rice LBGTQ STEM Inclusion Survey (2016), Branding

1607 Diana Martin Interiors (2016), Branding, Web 1607 Braemar Engineering (2015-2016), Marketing Collateral 1607 The University of Texas Health Science Center at Houston Consortium on Aging Website (2015-2016), Content Strategy, Navigation Hierarchy & Structure, Website 1606 Frederick Bookkeeping Service (2016), Brand, Web

1605 Café Baby Bull (2016), Packaging 1508 Brett Zamore Design (2015), Marketing Collateral 1508 Hibiscus Linens (2015), Branding, Stationery

1508 Mambo Seafood (2015), Website 1506 Artisana Bread (2015), Brand, Signage

1506 Buckaroo Fuel Company (2015), Branding 1506 Cite Magazine (2015), Publication Design 1504 Rice Design Alliance (RDA) (2015), Publication Design 1503 Houston Museum District (2015), Branding, Marketing Collateral

1503 Pearland Coffee Roasters (2015), Brand Refiniement, Packaging 1503 Ars Lyrica Houston (2015; 2016; 2017; 2018-Present), Rebrand, Publication Design, Season Concert Series Branding 1503 Houston Interactive Marketing Association (HIMA) (2015), Branding

1503 Discovery Green (2015-2018), Brand Standards, Marketing Collateral

1501 Morehands Maid Service (2015), Rebrand

1412 Glenn Taylor (2014-2019), Branding, Web 1412 South Texas College of Law (2014), Pathways to Practice Microsite 1411 Ink Stringer (2014), Branding, Web

1410 Euclid Investments (2014), Branding 1409 Second Baptist School (2014), Brand Refinement, Brand Standards 1409 Spindletop Charities (2014-2016), Rebrand, Publication Design, Web

1408 The University of Texas Health Science Center at Houston and The University of Texas MD Anderson Cancer Center Graduate School of Biomedical Sciences (GSBS) (2014), Content Strategy, Navigation Hierarchy & Structure, Photography, Website 1407 Skybound (2014-2019), Naming consultation, Branding, Website, Stationery 1406 Schuck Law Firm (2014), Branding, Web 1405 Brooke Feather (2014), Branding 1405 Savino Architecture (2014), Branding, Web

1405 TIRR Foundation- Connect the Docs (2014), Logo, Invitation Design

1404 Good Dog Houston (2014-2016), Brand Refinement, Web

1403 Luna Home & Gifts (2014), Branding, Environmental Graphics

1403 Tavola Pasta (2014), Branding, Packaging

1403 Ricca Cookies (2014), Rebrand

1401 Smith’s Opticians (2013-2014), Branding

1401 The Honeymoon (2014), Brand, Signage, Web

1312 The Printing Museum (2013-2015), Rebrand, Web, Signage, Collateral

1311 Betters Law Firm (2013-2014), Branding, Web 1311 Sweet Bakery (2013), Web 1311 Bayou City Magazine (2013), Cover Design

1310 Boomtown Coffee (2013-2014), Brand Refinement, Web 1310 Liz Anders & Associates (2013), Branding, Web 1310 Harbor Foundation (2013), Gala Invitation 1310 Tout Suite (2013-2014), Branding, Signage

1309 Fitness In The Loop (2013-2014), Branding, Web 1307 Refuge Real Estate (2013-2014), Branding, Web

1305 My Table- Ultimate Food Lover’s Guide (2011- 2013), Publication Design

1304 Brazos Bookstore (2013-2015), Rebrand, Web

1304 Legacy Community Healthcare (2013-2014), Marketing collateral 1302 Four Square Design Studio (2013), Rebrand, Web 1302 Lawndale Art Center (2013), Design Fair Invitation 1301 Kraftsmen Baking (2013), Rebrand, Web

1209 Banned Books Week (2012-2016), Poster Design, Web 1112 Catalina Coffee (2011-Present), Rebrand, Collateral, Web, Merch 1112 Amaya Roasting Co. (2011-2017), Branding, Packaging, Web, Merch

1109 Fat Cat Creamery (2011- 2015), Branding, Space, Signage, Web

1012 My Table Magazine (2010-2012), Cover Design

1004 Pure Healthy Eatery (2010), Environmental Graphics, Collateral

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