Saigon Hustle


Image via Saigon Hustle

Complete with a drive-thru, Saigon Hustle is a fast casual concept that offers classic Vietnamese fare such as banh mi sandwiches, rolls, noodles, and rice dishes—combined with a robust coffee program. We worked with them to create a visual style which references the cultural roots of the cuisine, combined with a modern, playful approach.


  • Brand Identity
  • Packaging Design

Image via Saigon Hustle