Rice School of Humanities

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Field of Study Houston Branding Rice University School of Humanities

The humanities at Rice University engage in the discovery, preservation and communication of the past and present in order to more deeply understand contemporary society. With a range of programs encompassing art, philosophy, and history as well as more immediate concerns such as ethics in medicine and machine learning, the School of Humanities has an outsized influence in creating graduates that go forward to shape the world in a variety of fields.

In Brief

We partnered with Rice University School of Humanities for a reinvestigation of their brand materials to more closely align with the exciting, highly influential, and progressive studies of their programs.

Working from the idea that the humanities are “core software” for integrating with a world build on human interaction, we pushed to eschew a traditional, and typical portrayal of the humanities. Philosophy, art, and history — for example — provide the background and foundation for shaping every contemporary interaction we experience. Societally, as we investigate what it means to converse with a machine using natural language, the humanities will be our guide. It was critical that the visual identity system we created frame the School of Humanities in this light: as a living, evolving study rather than a reflection on the past.

Field of Study Houston Branding Rice University School of Humanities

Building on these ideas, a suitable lens which is expansive enough to view the humanities through is their impact on society. This formed the center of the School of Humanities promotional efforts. With a tagline of simply “Change The World” we placed emphasis back where it needed to be: humanities students make incredible contributions to the advancement of society, no matter what the field.

FoS-Rice of Humanities Sticker design
FoS-Rice of Humanities Humanities Innovations Series Lecture Invitation
FoS-Rice of Humanities Sarofim Hall Invitation Design