The Rice Box

The Rice Box is a multi-sensory food and beverage concept specializing in American Chinese takeout by way of vaporwave and science fiction. With five locations and an aggressive expansion plan, we’ve helped The Rice Box create the maximum engagement across all of the brand’s touchpoints—both physical and digital.

In addition to a comprehensive and ever evolving brand identity system we’ve designed and engineered digital signage and menu systems, interior architectural statement pieces, motion graphics for the in store monitors, and fully custom printed and injection molded packaging.

We work continually with the brand to concept and create new products, ways to engage with customers, expand, and build excitement around the brand.