Being very familiar with the Menil‘s collection of art—particularly of notable art from the pop-art movement—we found great inspiration in none other than Andy Warhol’s Big Campbell’s Soup Can, 19¢ (Beef Noodle) within the collection. The typographic leanings of working with an “alphabet” and the exact soup kind came to mind from childhood memories and we aimed to appropriate commercial art in much the same way the artists of that period did. Out of this came an invite die cut to the soup tin can shape and a program that functioned similarly to an alphabetized dictionary of content.
