In Brief
St. Andrew’s Episcopal School is a community based, early education Montessori school that:
“educates and nurtures the whole child and family with love and respect”
After nearly 20 years, SAES sought us out to help update their appearance to align better with their values and create unity across the wide variety of materials in use at the school.
Services
- Brand Strategy
- Logo and Visual Identity
- Website Design & Development
As a Montessori school, St. Andrew’s Episcopal School utilizes a variety of principals and tenets that are very closely related to concepts in design. Most notably: movement and cognition, interest, and order in the environment and mind. It made perfect sense to use these as a framework to create an identity system from.
We knew utilizing a bright, playful color palette and some humanizing touches would be the appropriate fit to indicate the school’s focus on early education for children. Thinking of those principals of movement and interest, we decided that it was most appropriate to forgo a traditional logo mark and instead build a flexible system that could change with application or time.
These became the framework for the school’s combination mark, with the golden ratio as the grid that sets where each element may be placed. A mathematical order found in both nature and art, the golden ratio organizes the St. Andrew’s wordmark in a composition of three Montessori-inspired shapes.
From this, we built a tool which generates permutations of the mark within that grid and the defined palette, and exports each one as an SVG or PNG.
The effect is an almost endless array of possibilities and a result that, in our mind, exemplifies the Montessori philosophy.