Serving fresh roasted craft and seasonal coffees, Catalina Coffee is a community gathering spot and trendsetting institution in Houston’s coffee scene.
After several years in business, the owner of Catalina Coffee desired to establish a more cohesive brand system to capitalize on, and solidify trust with Catalina Coffee’s growing audience.
Scope of work:
- Logo and visual identity system
- Marketing collateral
Finalist in Packaging: AIGA Houston 2015 Design Awards
Design Now: Houston
Although a separate enterprise, Catalina Coffee and Amaya Coffee (formerly Amaya Roasting Co) share the same owner and have a similar origin story. As such, it was desirable and appropriate to extend a link between the two through themes present in both of their brands (the merchant mariner, old-world craftsmanship). However, Catalina Coffee’s brand is more minimal and whimsical in format.
In over six years working with Catalina Coffee, we’ve adapted to brand to a variety of merchandise and collateral items. Whether a simple mobile responsive website, custom mugs, signage, or a gift box, we’ve kept their brand sailing and engaged the scores of customers that walk through their doors.